The Problem:
Arc.dev also offshored their own internal sales team across LATAM. While this lowered overhead it also left a knowledge gap in the sales team's skills around selling into American Markets. With just 1 outbound deal being created per month, between 4 full time sale reps, something needed to change.
Starting Point
Before Arc.Dev engaged with SaaS Consultants, there 4 reps were struggling to book outbound deals. They were booking on average a total of 1-3 outbound deal for the whole sales team per month.
Activity Audit
We first built dashboards to track activities and then met 1on1 with the sales team members. After ensuring there were no bad actors, we proceeded with the project.
Month 1
SaaS Consultants created new email sequences & cold call scripts. We also identified a more ideal customer profile.
Months 2-3
We launched the revised sequences over our new ICP and improved the messaging on a weekly basis based on the analytics we saw. Over time, we were able to optimize our sequences and figure out a scalable system.
Month 4-5
Trained LATAM based sales reps on how to execute new scripting and messaging so that they could maintain success after disengaging with SaaS Consultants.
Within 6 Months we completely overhauled their program, going from a couple deals per month, to over 40 deals per month.